Branding, Product Design & Digital Strategy
Below are some branding, product design, and digital strategy projects I’ve collaborated on.
Ferrero International: Nutella Stories & Nutella’s 50th Birthday Celebration
Instrumental in helping shape the “Nutella Stories” site and 50th anniversary celebration campaign of Nutella in 2014. Provided branding direction, overall communication strategy and community engagement for global online and offline campaign. Contributed technical and communication strategy for the website’s architecture and organization, content, and initial outreach. Contributed to limited edition product packaging and design project. Provided feedback on global commercial campaign. Collaborated on short video profile featured on Nutella’s global online channels, and participated in social media outreach during the global celebration.
I was also the founder of World Nutella Day, a grassroots fan-run holiday, and co-host from 2007-2015. More about how I started that here.
Moleskine: Passions Dessert Journal
Proposed concept and content for the Moleskine Passions Dessert Journal. Provided initial design work including division of journal sections and their related templates, contributed content in the form of recipes and glossary items, and designed additional templates available only on Moleskine.com.
Content Creation
For more of my content and writing, visit my Write page.
Photography
For more of my photography, visit my Photography page.